Sponsored Listings Effectiveness

DoorDash runs an ad marketplace where restaurants pay for sponsored placement in search results. You need to measure whether these ads actually drive incremental orders or just cannibalize organic traffic, while balancing the interests of merchants, consumers, and the platform.

Skills tested

Interview stages

• 1Measure incrementality
• 2Multi-stakeholder metrics
• 3Find the right ad load
• 4Fairness for small merchants

What you'll get back

After the session, you'll receive a detailed AI-generated debrief with stage-by-stage ratings (Strong / Developing / Weak), a signal coverage map showing which key points you hit, specific feedback on your reasoning and communication, and a reference response for comparison.