Back to cases
DoorDashProduct SenseMedium~25 min

Dasher Incentive Trap

DoorDash launched Peak Alerts — push notifications urging offline Dashers to go online during high-demand periods. Headline metrics look great: 28% more Dashers during alerts, 62% fewer unfulfilled orders. But deeper analysis may reveal that Peak Alerts cannibalize off-peak supply instead of creating net new supply.

Duration
~25 minutes
Difficulty
Medium
Free
Your first session · then $3 per session
  • ~25 minute AI-powered mock interview
  • Realistic interviewer pushback
  • Stage-by-stage debrief with ratings
  • Signal coverage map
  • Reference response for comparison

Sign up free with Google · No card required

Skills tested
Supply redistribution analysisNet vs. gross impact measurementNotification fatigue recognitionTwo-sided marketplace fairness reasoning
Interview stages
1
Question the headline metrics
2
Analyze supply redistribution
3
Redesign the program
What you'll get back

After the session, you'll get a detailed debrief: stage-by-stage ratings (Strong / Developing / Weak), a signal coverage map showing which key points you hit, specific feedback on your reasoning and communication, and a reference response to compare against.