Back to cases
SpotifyProduct SenseMedium~30 min
Free Trial to Paid Conversion
Spotify's 1-month free Premium trial converts at 46%, but 54% of trial users revert to the ad-supported tier. The Growth team wants to understand which behaviors during the trial predict conversion, what nudges could improve conversion, and whether testing different trial lengths (7-day, 14-day, 3-month) could improve outcomes. You need to build a framework for diagnosing non-conversion and designing interventions.
Duration
~30 minutes
Difficulty
Medium
Free
Your first session · then $3 per session
- ~30 minute AI-powered mock interview
- Realistic interviewer pushback
- Stage-by-stage debrief with ratings
- Signal coverage map
- Reference response for comparison
Sign up free with Google · No card required
Skills tested
Behavioral prediction from product usage dataConversion funnel optimizationExperiment design for pricing/trial structureNudge design grounded in user behavior signals
Interview stages
1
Identify predictive behaviors and diagnose non-conversion
2
Design nudges to improve conversion
3
Test different trial lengths
What you'll get back
After the session, you'll get a detailed debrief: stage-by-stage ratings (Strong / Developing / Weak), a signal coverage map showing which key points you hit, specific feedback on your reasoning and communication, and a reference response to compare against.