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SpotifyProduct SenseHard~35 min

Podcast Expansion — Customer Lifetime Value

Duration
~35 minutes
Difficulty
Hard

Spotify has invested heavily in podcasts. Early data shows podcast listeners retain 25% longer than music-only users, but their music streaming hours declined 18%. Leadership wants to understand the true impact of podcasts on customer lifetime value. There's a debate about whether podcast engagement genuinely increases CLV or if podcast adopters were already higher-value users (selection bias). You need to design an approach to isolate the causal effect.

Skills tested

Causal inference and selection bias identificationCustomer lifetime value decompositionStrategic tradeoff analysis between content typesExperiment design for content strategy evaluation

Interview stages

  • 1Decompose CLV impact and identify selection bias
  • 2Evaluate the music-podcast tradeoff
  • 3Design an experiment for exclusive content strategy

What you'll get back

After the session, you'll receive a detailed AI-generated debrief with stage-by-stage ratings (Strong / Developing / Weak), a signal coverage map showing which key points you hit, specific feedback on your reasoning and communication, and a reference response for comparison.

$3
One-time payment · No account required
  • ~35 minute AI-powered mock interview
  • Realistic interviewer pushback
  • Stage-by-stage debrief with ratings
  • Signal coverage map
  • Reference response for comparison

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