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SpotifyProduct SenseHard~35 min

Podcast Expansion — Customer Lifetime Value

Spotify has invested heavily in podcasts. Early data shows podcast listeners retain 25% longer than music-only users, but their music streaming hours declined 18%. Leadership wants to understand the true impact of podcasts on customer lifetime value. There's a debate about whether podcast engagement genuinely increases CLV or if podcast adopters were already higher-value users (selection bias). You need to design an approach to isolate the causal effect.

Duration
~35 minutes
Difficulty
Hard
Free
Your first session · then $3 per session
  • ~35 minute AI-powered mock interview
  • Realistic interviewer pushback
  • Stage-by-stage debrief with ratings
  • Signal coverage map
  • Reference response for comparison

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Skills tested
Causal inference and selection bias identificationCustomer lifetime value decompositionStrategic tradeoff analysis between content typesExperiment design for content strategy evaluation
Interview stages
1
Decompose CLV impact and identify selection bias
2
Evaluate the music-podcast tradeoff
3
Design an experiment for exclusive content strategy
What you'll get back

After the session, you'll get a detailed debrief: stage-by-stage ratings (Strong / Developing / Weak), a signal coverage map showing which key points you hit, specific feedback on your reasoning and communication, and a reference response to compare against.