Inactive User Reactivation

One million Netflix users have been inactive for six months — they're paying subscribers who haven't watched anything. Product and marketing teams want to re-engage them, but finance questions whether it's worth the investment. You need to segment these users, design a reactivation strategy, measure its effectiveness, and determine when the cost of reactivation isn't worth it.

Skills tested

Interview stages

• 1Segment inactive users and assess reactivation value
• 2Design and measure a win-back campaign
• 3Build the ROI framework for reactivation

What you'll get back

After the session, you'll receive a detailed AI-generated debrief with stage-by-stage ratings (Strong / Developing / Weak), a signal coverage map showing which key points you hit, specific feedback on your reasoning and communication, and a reference response for comparison.